ABEL is a new kind of independent studio, both a producer and distributor of content designed to fit digital usage and adapted for all distribution channels. It starts from a simple observation: the growth of content consumption is now happening on online platforms, in direct contact with creators and their communities. The success of projects like Kaizen, directed by YouTuber Inoxtag and later released in cinemas by mk2 and broadcast on TV by TF1, or the show Zen, which originated on Twitch and whose latest episode aired on France 2, confirms the increasing permeability between the internet and traditional media, as well as the appeal of this new kind of creation.

Backed by the expertise of Jacques-Antoine Lando Cancellieri, co-founder of ABEL and producer of entertainment and fiction with internet-native creators such as Maxime Biaggi, the studio identifies rising talents on social networks and develops ambitious formats with them — fiction, documentaries, entertainment shows, or branded content. This momentum is part of a structural shift in the market, marked by lower production costs, the rise of independent creators, and the search by advertisers and broadcasters alike for authentic, audience-connected formats. Thanks to social media, it has never been easier to test multiple concepts directly with communities and to develop the ones that generate the most enthusiasm, expanding them into various formats, including traditional media.

ABEL thus benefits from a hybrid economic model: branded content production (brand entertainment), content for broadcasters (TV channels, platforms), direct monetization through social networks (advertising, owned channels), international sales and distribution, co-ownership of rights with talents (remakes, merchandising, adaptations, etc.). The studio is involved across the entire value chain, from talent scouting to program distribution. Because ABEL is a human-scale player, the studio benefits from an agility that allows for better budget control, without unnecessary expenses, relying on a solid network of experienced partners able to optimize every step. This organization enables ABEL to be both cost-effective and fast in execution — without compromising on quality.

The team combines complementary expertise: direct access to digital talents, experience in production and financing, an active network among broadcasters and publishers, and a strong entrepreneurial foundation. By combining this integrated vision with today’s technological tools — including Artificial Intelligence, which can now support every stage of production — ABEL positions itself as a studio capable of creating bold, diverse programming in multiple formats, designed from the outset to flow between digital platforms and traditional media.